An exceptional partnership at the heart of France’s finest golf courses

When French elegance meets a love for the game, it creates something truly special. Resonance Golf Collection and Lacoste join forces in a three-year collaboration that places elegance, lifestyle, and excellence at the heart of a premium, on-trend golfing experience.

A shared vision of high-end golf

Driven by a shared perspective, this partnership embodies a philosophy of golf where style, high standards, and lifestyle are one and the same : on the fairways and beyond. With this alliance, Resonance Golf Collection and Lacoste Golf affirm their commitment to a refined game, steeped in tradition yet confidently modern.

Lacoste becomes the official supplier for Resonance Golf Collection Pro Shops

Starting Spring 2025, golfers will discover the timeless world of Lacoste Golf in the pro shops of five iconic destinations:

– Le Touquet Golf Resort (Pas-de-Calais, Hauts-de-France)
– Golf de Seignosse (Landes, Nouvelle-Aquitaine)
– Golf de Servanes (Provence-Alpes-Côte d’Azur)
– Golf de Roquebrune (Var, Côte d’Azur)
– Opio-Valbonne Golf Resort (Alpes-Maritimes)

By 2027, all 11 French golf clubs within the Resonance network will proudly showcase the legendary crocodile in their boutiques.

Lacoste Golf Series: a must-play competition

The highlight of this collaboration tees off in Spring 2025 with the inaugural edition of the Lacoste Golf Series : a two-player scramble tournament held across five Resonance courses. Open to all, each event will conclude with a cocktail reception and prize-giving ceremony, featuring exclusive Lacoste-branded prizes.

First event: April 27, 2025 at Golf de Servanes.

A visible partnership : on the course and beyond

The iconic French crocodile will also outfit Resonance Golf Collection staff. Teams at our golf courses, restaurants, and hotels across France will wear Lacoste uniforms, embodying a modern, elegant image that reflects the spirit of the brand.

Exclusive discovery workshops for Lacoste loyalty members

As part of the Lacoste loyalty program, fans of the brand will be invited to enjoy a unique, multi-sensory experience through exclusive Discovery Workshops, which include:

  • A fun and friendly 90-minute golf initiation led by a certified instructor, with equipment and practice balls provided,

  • A 45-minute guided tour by electric cart, offering an immersive experience and insight into environmental initiatives and biodiversity actions,

  • A 45-minute convivial moment with a cocktail and tasting of local products.